Where product placement isn’t possible, filmmakers are forced to create fake companies or brand names. Some of those products became a real product, others are just famous in different movies.
Since no real airline don't want to be associated with skyjackings or plane crashes, producers created Oceanic Airlines. It's a fictional airline that's often used in action movies and television shows and is now well-known from the TV show Lost.
As a matter of fact, some of the fictional movie products became such a phenomenon that it's now being sold in stores. Like in the TV show True blood where vampires drink bottled “True Blood” or in The Simpsons where the whole town drinks Duff Beer.
So if you are watching a movie, don't immediately think that all the products you see is some kind of product placement.
Shari Jonghmans
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