Has product placement a different effect when it's been promoted on different levels?
Well, there are 3 levels on how product placement can be use: the background (not important to the story), used by character and the story connection ( the product actually related to the plot of the movie). Moonhee Yang and David Roskos-Ewoldsen took a survey where they show students a movie clip witch contains product placement. After watching the clip, they needed to fill in a 'word game study' where they had to complete words with the brand-names they saw in the movie. Based on the results, we see that products used by the character or connected to the story was more recognized.
Finally, when you have to choose a product after watching the movie it doesn't matter how the product was presented. Once you've seen the product for 5 or 15 seconds, it will always effect you. Sometimes you will notice it, sometimes not but that's just the meaning of product placement.
I was also going to discuss that text, but you're too fast. Well done
BeantwoordenVerwijderen(Sophie Leyn)
I totally agree with your text. When we are watching a movie, the products that attract our attention are mostly products that are used by a character. For example at the moment that Daniel Craig is driving an Aston Martin in the James Bond movies, I think most people are dreaming of driving that car once. But when there is beautiful painting from a famous painter hanging on the wall of the room, I’m convinced that not many people had noticed it.
BeantwoordenVerwijderen(Stefanie Logghe)