The Hood Center for Children and Families did a new study on the possible negative effect that brand placements for food and beverage could be having on children. The food and beverage product placements is most common in comedies, PG-rated (= the movie suggest guidance from parents for children under the age of seventeen) and PG-13-rated movies, which are most viewed by teenagers and in this way can influence a young consumers food choices. Thanks to the brand placement, the diet quality in the U.S. had decreased during the past 20 years. In this period children aged 6 to 11 years with obesity had doubled and tripled for adolescents. According to the study, PepsiCo, Coca-Cola, Nestle USA and three other companies, are responsible for almost 50 percent of all brand placements in movies.
In my opinion, the food product placement had an impact on the children, but the parents still need to carry out the order to make a good balance between healthy food and fast-food.
http://www.redorbit.com/news/health/1821099/study_examines_impact_of_movie_food_product_placement_on_children/
Stefanie Logghe
I agree that parents are most responsible for their children's health, but I don't think they can reduce the impact of product placement to zero.
BeantwoordenVerwijderenChildren will always be an easy target for marketeers. Parents can cook healthy but they can't know what their children are eating and drinking while they're away from home.
(Marie Lambrecht)
I agree entirely Marie. Do you remember the text about JazzMedia last year, it’s also about high-calorie foods and drinks in school, far away from their parents. The peer pressure on school is so big that some parents don’t want to exclude their children. (Remember the girl how was always nagging about the Sunny D, because her friends have it.)
BeantwoordenVerwijderenSophie Leyn