Product Placement in National Television !

Yesterday evening, while I was watching "So you think you can dance", I've noticed that even Belgian television is overwhelmed by product placement.

Every time you saw the candidates texting with their phone, you saw a screen of T-Mobile. 

Not very subtle but still, a kind of product placement. 

I already knew that Mentos is a huge sponsor for that program, but I didn't know there were several...

-- the end of a Belgian update --

(The colors of the backgrounds are always in pink and orange, the colors of Mentos Aqua Kiss Double Layers)

(Marie Lambrecht)