When you are looking to a movie or TV program, you can see every minute products that are referring to product placement. Your popular actor is wearing a fancy watch and immediately you want also that particular watch. But what kind of product placement has the most influence on the consumers?
The Worthington consumer research company discovered that 14.8 percent of consumers had bought grocery purchases thanks to product placement. Electronics and clothes were the two other categories that attract people their attention.
Why are these products most popular?
The companies, who use product placement as a publicity stunt, are generally grocery and electronics sellers. The main reason is that they sell vanity-products, such as small electronics, beauty products and apparel, which need to have the best product placement performance, because these products are consumed for social confirmation.
Without any hesitation, I am convinced that underage’s purchase more may view product placement, such as beauty-products, clothes, etc., as a way to show to their peer group which products you really need to buy to stay a member of the group.
Stefanie Logghe
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