A personal opinion

This is already my fourth post on the blog site. I think it’s time for a personal opinion. When you watch a movie, does it really work, or is it just a theory? And, what is, for me, the biggest example of product placement?

Product placement was very obvious in the new movie of Jan Verheye, “Zot Van A”. One of them was Inno, there was a lot of advertisement for this store chain. And indeed, it works. The marketers gave me an idea to think about, and that’s exactly what product placement does.

The biggest PP example, for me, is still “Sex And The City”, with at least eight company deals. Furthermore, it’s a bilateral advantage, the producer gets the money, the companies have a great promotional campaign.  A perfect example: http://www.youtube.com/watch?v=fJCAYS_i5Ls&feature=related.

By surfing the internet, I also found an other movie with (too much ?) product placement, namely Casino Royale. Look at these pictures. It’s obvious too exaggerated.
http://thepcspy.com/read/product_placement_gone_wild/.

To finish this blog, I show you a composed you tube film showing the most prominent product placements:

Sex and the City: Louis Vuitton, Bag Borrow or Steal, Chanel, Starbucks, Sprint, LG.

Superman: Marlborough, Coca Cola

Casino Royale: Sony Vaio, Bravia, Ericsson, Ford, Omega.

Spiderman: Dr Pepper, Carlesberg, X Cingular, TDK, Prudential, Samsung, Suntory Whisky.

I am Legend: Ford Mustang, Ford Taxi.

Transformers: iPod, HP, Porsche, Ebay, Panasonic, Burger King, Chevrolet, Apple.

Bad Boys 2: Miller, Ferrari
Iron Man: Burger King.

(Source: http://www.youtube.com/watch?v=VDsqySu0vMA)

http://www.reuters.com/article/idUSN1530121420080515?pageNumber=1

http://daveibsen.typepad.com/5_blogs_before_lunch/2008/03/sex-and-the-cit.html

Sophie Leyn