Why Apple deserves an oscar too

Based on other blogs, it seems that Apple really is a popular brand when it comes to product placement.

Going back to 2001, Ford and Pepsi were the most used brand. But like I already said in a comment, Apple has beaten Ford and Pepsi and can now be seen in at least 50% of top movies, which makes it the number one brand of product placement.

Even when the products aren't featured in movies, they still get involved in the design, for example Wall-E where the robot “Eve” is as shiny and white as any iPod or Macbook. Was it because Steven Jobs used to own Pixar or just because it was actually designed by a guy who also designed the iPod...? Who will tell?

Nobody likes to admit but I think Apple literally controls Hollywood! Is it because of his beautiful, expensive and not at all “representative of reality” look?

It's great for Apple that they don't always need to pay for this kind of advertisement but then they also get the effect where they camouflaging the logo with fruit or a pencil jar... Though we recognize easily when it's from Apple.

Shari Jonghmans

the awl

nytimes