In my first blog I described the reminder effect of product placement. Now I'm going to explain what the difference is between product placement in movies and television.
First of all, the basic object of letting product placement in movies is to cover up the high production cost before the movie is released. Although Sex and the City drops Apple, there are plenty of other movies where Apple is being promoted. For example when Jamie Foxx uses his Macbook Pro in the movie “Law Abiding Citizen”, the trademark skyrocket in the market share. Of course big stars are available for independent advertisement but this doesn't mean that the small screen stars aren't good enough. No, they have become second best option as brand endorsers.
This isn't the only reason why brands use TV shows for product placement, it's relatively cheaper and they have a larger target group than movies.
Without a doubt, Apple also has product placement in TV shows, for example Hugh Laurie using his Macbook Pro in “House”.
Shari Jonghmans
Another example for Apple is the following article. It's about Apple in the movie Wall-E.
BeantwoordenVerwijderenhttp://bits.blogs.nytimes.com/2008/06/30/wall-e-an-homage-to-mr-jobs/?scp=4&sq=product%20placement&st=Search
Sophie Leyn