When I watched tv (especially vtm), I noticed something in the bottom right corner, namely the symbol “PP”. Now, it took my attention, caused by our topic Product Placement. Is there really an association between the symbol on television and our subject? The best way to find out: GOOGLE, the magic search engine. And yes indeed, I found an answer. Isn’t it amazing?
Since 1 September 2009, all the Flemish broadcasting companies use the symbol until two seconds in the beginning and at the end of a program that consist product placement. The adjustments were a response to the European regulation from 2009.
Sophie Leyn
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